Xbox Cloud Gaming Expands — Now Available on Smart TVs Without a Console

 

In a bold play that could redefine how we access games, Microsoft has officially expanded Xbox Cloud Gaming to smart TVs, including Samsung 2023+ models and LG OLEDs. You can now play titles like Halo Infinite, Starfield, and Forza Horizon 5 using nothing more than a Bluetooth controller and internet access—no console required.

This move transforms Microsoft from a hardware-first company into a platform-first powerhouse. It's Netflix for games, and they’re first to market. With Game Pass Ultimate subscriptions spiking 11% since the announcement, this is no longer a test—this is launch mode.

Developers are already optimizing their titles for cloud-based input latency, and insider reports suggest Sony is now ramping up its own PlayStation Cloud initiative in response.

Bottom line? The console war just evolved into a platform war—and Microsoft is writing the rulebook.